We provide businesses with the latest tools to understand and nurture their customers.

Our platform

The LifeHub platform combines privacy and personalisation to deliver a superior customer experience based around life moments.

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Personalised coaching

Empower your customers to achieve their life goals

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Trend data insights

Understand your customers and identify how to help them

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Connect your customers with relevant products and services

About us

We want to create a world where everyone can use their data to achieve better outcomes at important life moments.

We're a social impact business

Everything we do comes from our drive to improve people’s lives. To help them play life, better.

...and a commercial business

We license our platform to clients on a subscription basis whilst learning from our own consumer site, FirstHomeCoach.

First Home Coach

We built FirstHomeCoach to address a clear customer need and understand how to coach people through buying their first home.

Through our app, we help make homeownership faster, cheaper and smarter.

Visit FirstHomeCoach


Empowering people to use their data to help themselves is at the core of our vision.

We believe that organisations and consumers can achieve a clear personal data value exchange.

Our product roadmap is focussed on realising and delivering this in a transparent way which encourages a more responsible use of data by both sides. 

Through personalised coaching we create anonymous trend insights to help our clients better understand and communicate with their customers.

Our consumer app, FirstHomeCoach, has generated over 100,000 data points which are helping us to understand and deliver better first-time buyer outcomes.



Co-founder & CEO


Co-Founder & CTO


Head of UX


Head of Marketing


Project Manager


Solutions Consultant & Sustainability lead


UX Designer


Social Media Manager


Strategy & Solutions Associate


Digital Marketing & Insights Associate