Virgin Money launches First Time Buyer app with Life Moments

July 20, 2020


Virgin Money starts four-week BETA trial of new home buying app

Home Buying Coach will help ‘Generation Rent’ onto the property ladder

The tool provides expert insights and creates a personalised plan for those looking to get on the property ladder

The app is part of Virgin Money’s wider digital transformation strategy which aims to leverage tech to give consumers maximum control and flexibility when it comes to managing their money

Home Buying Coach is launching in collaboration with Life Moments, a leading provider of platforms and tools to improve customer experience and generate data insight. The four-week trial will see thousands of customers invited to download the interactive tool which simplifies the home-buying process. Key features include:

  • A tool to calculate what each user can afford, over a range of buying timescales;
  • Generation of a personalised plan, timeline and saving goals for each user;
  • An in-app digital coach, which starts conversations, asks questions and delivers prompts to encourage the user into action.
  • Guidance on every step of the home buying process;

Ben Leonard, CEO of Life Moments, said: “We are delighted to be working with Virgin Money to do more to help their first-time buyer customers get on the housing ladder. The Virgin Money corporate purpose to make people happier about money and their focus on experience over transactions made this a natural fit for Life Moments. We are confident our digital coaching & insights platform can support them in achieving their goals.”