Smart Money People, the leading financial services customer review and insight website, and Life Moments, have teamed up to offer Smart Money People’s insight clients exclusive access to insights on the mortgage market.

The data and insight partnership will initially focus on prospective first-time buyers using anonymised data captured by Life Moments from users of their coaching app, FirstHomeCoach. By coaching people from saving up through to moving in, FirstHomeCoach gathers rich contextual insights whilst preserving privacy and enabling better outcomes for its customers, over 100,000 of which have used the service to date.

Read the full statement here