Life Moments products nominated for the What Mortgage Awards

#Featured / #FirstHomeCoach / #FirstTimeBuyer

We are celebrating! Our very own FirstHomeCoach, Mortgage Advice Bureau’s HomeBuyingApp and Principality Building Society’s First Home Steps have been shortlisted for Best First Time Buyer App in the 2023 What Mortgage Awards. All three apps have been developed by Life Moments and are proudly powered by our LifeHub platform. This means LifeHub powers 50% of the nominations!


The Awards

The What Mortgage Awards are some of the most prestigious honours in the industry. They recognise and reward the hard work of businesses and professionals in the UK’s mortgage and associated personal finance markets.

Now in their 30th year, the awards continue to celebrate the most resonant work in the UK in a number of categories including ‘Best Mortgage Lender for First Time Buyers’ and ‘Best Building Society Customer Service’ as voted by consumers.


Our FirstHomeCoach App

Launched in January 2019, the FirstHomeCoach app has now helped over 280,000 first-time buyers – from setting their property goals to helping them track their progress or learning everything they to know about savings, mortgages and much more.


To be nominated for Best First Time Buyer App highlights the need for an innovative product to help this group onto the ladder, and is a testament to the huge level of commitment our team puts into building an app that supports and promotes the message of homeownership for all.” 

                 – Ben Leonard, CEO & Co-founder of Life Moments, creators of FirstHomeCoach


How to vote

Voting closes on 3rd May 2023 and the winners will be announced in June 2023.

Here’s how to vote for FirstHomeCoach:
1. Visit the “Vote here” link below
2. Find the “Best First Time Buyer App” category. It’s the second one on the list.
3. Select FirstHomeCoach and leave your 5-star rating.
4. Scroll to the bottom of the page, enter your email address, accept the terms and submit.

You can also vote for other categories if you like, but you don’t have to. Vote for FirstHomeCoach now and be in with a chance of winning a £200 Amazon voucher, good luck!