In-House Storyteller

#LMCareers / #PlayLifeBetter / #Storyteller

Become a Storyteller at Life Moments


Who are we?

We’re Life Moments, a purpose and profit fintech on a mission to create better financial outcomes for 10 million people in the UK.

We’re looking for a bright individual to join our team as a Content Creator & Storyteller.

We encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply for a role at Life Moments. Life Moments is an equal opportunities employer and welcomes everyone to our team.

Should you need reasonable adjustments at any point in the application or interview process, please let us know.


What do we do exactly?

We work with financial services firms to help them bring to market customer-centric digital products that improve people’s outcomes at different moments in their lives. Our approach focuses on breaking complex tasks into smaller missions, providing financial literacy tools and creating jargon-free content to empower people to make better financial decisions.

Let’s take one of our apps to explain our approach:

First Home Coach is a free app helping people to get on the property ladder. Our app coaches aspiring homeowners to understand the journey ahead with jargon-free content and handy tips. We help them make better financial choices with the help of our calculators, articles and checklist. People joining the app follow a digital coach – from building knowledge to throwing their first house party in their newly-bought home. To see how we help read Krystle’s story.

We provide firms with both the philosophy and technology to innovate quickly. Our proprietary digital coaching technology is based on behavioural science frameworks, most notably the EAST model, and has now been adopted by a range of companies including Virgin Money, Standard Life and Principality Building Society.

We also run advisory & consulting projects, where we explore with help our clients understand their audience from a behavioural and psychological point of view. We also help them to see how they can optimise their approach to privacy, accessibility and vulnerability. Some examples of problems we are working to solve include helping people to find their lost pensions, improving financial education for Gen Z, supporting people to become more financially resilient, and starting your journey into investing.


Why are we different and what do we mean by purpose and profit?

We are a purpose-driven company and have been from the start. It is part of our foundation and built into our culture through our Better Outcomes Charter, a pledge to create better outcomes as a business for both people, the industry and the planet. We have, and always will be, driven by a desire to empower people to make better life/financial decisions, or as we like to say; Play Life Better. [Our Enso logo reflects our vision for a world in which everyone is able to be better without the pressure of perfection].

Making life better for consumers motivates us – but, in a world of increased technology use, it can often be challenging. To address this, we have developed a framework to enhance how digital products are designed so that they prioritise Privacy, Accessibility, Vulnerability and Environment (Our PAVE design approach). We are also seeking to pioneer reporting standards for the Consumer Duty, a new Financial Conduct Authority regulation coming into force in April 2023.

We’re very proud of what we do and we are working hard to make sure our philosophy spreads in the financial sector. And we’ve already seen some amazing changes within our network of clients which we will be communicating via our inaugural Impact Report at the end of July. With a storyteller on board, we could reach so many more people!

What difference will you make?

Storytelling and thought leadership are important to us. We have strong values and we work with amazing brands. Our clients do an incredible job at offering people digital products & services but sometimes need help to ensure these really cater for their customers’ needs. We need to help them understand why and how to become more customer obsessed.

Specifically, we want to convince more financial services to adopt customer-obsessed practices, like EAST and PAVE, by showing them through great storytelling how to do it. This role will be central in helping us to tell the Life Moments story, the successes of our clients and our common story and thus create better outcomes for millions of people.

There are a variety of ways we can do this.

What projects will you be working on?

1 – Research & Workshops for Clients

We conduct research and deliver workshops to help financial institutions understand their customers from a behavioural point of view, educating their teams on the insights and outcomes of the research. Helping our clients to understand their customers’ values and attitudes, and then applying behavioural science principles to help them is central to our work.

You would work directly with our research team to build the narrative part of our workshop and help to curate the presentation to ensure the client experience is engaging and focused on customer experience. The outcome of our research should be a lively and memorable story rather than yet another report.

Stories are easy to remember and remembering is key when learning. We need your help to embed educational nuggets on concepts like being customer-centric, privacy by design, trust by design, data consent, accessibility or vulnerability into the content we share with clients.

2 – Telling the Life Moments story

As a young but fast-growing company, we’re all hands on deck, doing lots of great things – from how we manage the team internally to how we are trying to change the face of the industry to help people play life better. Part of changing the industry is inspiring people working within it to see what’s possible, and we want to do this by telling the story about the work we have done.

You would work with all team members to develop stories that can reach and inspire more people to join us, as clients or colleagues, in our journey to creating a financial industry that cares for and respects consumers. You will help to curate and then communicate these stories through a variety of channels and formats including social media posts, website blogs, impact reports and case studies.

3 – Educational Content creation

At Life Moments, we are building an Educational Content team to support our clients who are increasingly seeking to do more consumer education but lack the skills or resources to do so. We currently support a number of clients with educational content – such as all aspects of the home buying journey – but are looking to expand our capacity to be able to deliver a wider range of topics. This will include all aspects of financial education, lived experience case studies and articles on sustainability amongst others, and will be delivered in a range of formats (video, infographics, stories, blogs).

You will contribute to the creation of Educational Content and support the team in delivering new materials for client projects. You will be encouraged to write about topics you have a particular interest in and help to create a culture in which everyone contributes; we believe strongly in the concept of employee-generated content.


Who are we looking for?

Someone who has a passion for writing and telling stories.

  • You’ve got excellent writing skills – creative writer, journalist, blogger, content creator – and have a passion for storytelling. What sparked your passion?
  • You show great analytical skills and can easily transform facts into insights and educational material. Please bring some examples.
  • You are at ease with public speaking and can light up a room (virtual or not) inspiring people to absorb new knowledge. Tell us a story.
  • You’re experienced in writing short posts on social media and long white papers or you’ve done some corporate writing before. We’d love to read your work.
  • You might have an interest in privacy, accessibility, behavioural science or financial wellbeing. Tell us why and what you think needs to change.
  • You might have a background in building educational programmes or content for professionals. Please send any links or testimonials.

Perks & Benefits (in addition to pay & pensions)

  • Health Insurance or a monthly well-being budget
  • Excellent Learning & Development opportunities including our Lifelong Learning Club
  • Flexible working; our office is in Wimbledon, London
  • Open door policy and a friendly team who cares about you and your well-being at work*
  • Work in a great environment which is fun and focused on you being your best
  • Help on Pension & Housing life decisions through our Enso Clinic

* Life Moments scored 85.7 in a recent NP 360 survey and was a Best Overall People Experience finalist at the British HR Awards 2022


Other information: 

  • We’re looking for someone who has roughly 2 to 3 years’ experience.
  • This is advertised as a full-time role but we are open to considering candidates seeking to do 4 days a week.
  • Salary depends on experience and will be between £32k-35k per annum pro rata.


Is this the kind of job that would be right for you?

Are we the kind of company you would like to work at to change the life outcomes of millions of people in the UK?

Then please get in touch with us at