About us

Why Life Moments?

At Life Moments we enable our clients to develop an agile, test & learn approach to delivering customer propositions.
We achieve this through our full service offering starting with understanding your core objectives – commercial and strategic – then using our advisory & solutions team to define, design and build you proposition using our in-house digital coaching platform.
This approach delivers cost synergies and a rapid go-to-market and supports post launch iterative product development via the low-code LifeHub portal.

Why Life Moments?

We are a purpose led digital coaching business dedicated to helping people navigate their important life moments and achieve better outcomes, or as we like to say play life better.
But we also have an ambition to create better outcomes for the environment and society too, and this impacts the way we run our business, the propositions we create, and how we work. We have created a Better Outcomes charter which will help us help us deliver on our ambition.

Our Story

Life Moments is a profit and purpose business set up in 2018 to help people play life better.

Our initial focus at Life Moments has been on helping the c. 5 million people struggling to get on the housing ladder. Property ownership is something that we know has a meaningful impact on wider life prospects so over the past 3 years we have developed and then delivered for a number of clients a first-time buyer digital coaching proposition.

We have enabled these organisations to offer existing and prospective customers an outcome-based coaching solution rather than a product focused brochure website. Results have been very promising and our clients now include Principality Building Society, Virgin Money and Mortgage Advice Bureau. Through these clients, and our own consumer facing site, FirstHomeCoach, we have now helped over 250,000 first time buyers play life better.

In 2021 we started to diversify our focus, working with existing and new clients on a range of solutions. Our first to come to market is a new sustainability coach developed in partnership with the Future-Fit Foundation for Virgin Money. We are currently in dialogue with organisations ranging from Housing Associations to Insurance Mutuals and Pensions companies covering customer offerings targeting people from 16 through to 75.

“We founded Life Moments to close the financial advice gap in society. Our approach is grounded in behavioural science and the role of data in enabling individuals and organisations make better decisions.”

– Ben Leonard, CEO & Co-Founder

Life Moments

“We founded Life Moments to close the financial advice gap in society. Our approach is grounded in behavioural science and the role of data in enabling individuals and organisations make better decisions.”

– Ben Leonard, CEO

Life Moments

Better Outcomes Charter

Better Business

Who are we and who do we do business with?

We continually assess our business to ensure we are not harming people, or the planet and we will only work with partners and clients who commit to doing the same.

Better Impact

How do we help our clients do more for society and the environment?

We will develop propositions that help our clients and customers to have a positive impact – improving financial capability, choosing more sustainable products, and supporting vulnerable customers.

Better Design

What principles do we use to design new propositions?

In a world where digital is everywhere and personal data is increasingly used to monetise people, we are focused on preserving and improving the privacy of the individual whilst building products that are accessible to everyone.

Want to find out more?

Catch up on the latest news and insights from Life Moments, or discover the product offerings we can provide your business.

Want to find out more?

Catch up on the latest news and insights from Life Moments, or discover the product offerings we can provide your business.